There have been recent posts on the internet suggesting that Blackberry may be leaving the handset market, but according to a report from InsideBlackerry, the CEO of Blackberry himself, John Chen clarified the recent claim and reiterated that BlackBerry would Not be Leaving the Handset Market.
BlackBerry is not a handset-only company. We offer an end-to-end solution and devices are an important part of that equation. That’s why we’re complementing our Devices business with other revenue streams from enterprise services and software, to messaging. We’re also investing in emerging solutions such as Machine to Machine technologies that will help to power the backbone of the Internet of Things.
According to him: "Yesterday, Reuters published an article that said I would consider selling our Devices business. My comments were taken out of context.
I want to assure you that I have no intention of selling off or abandoning this business any time soon. I know you still love your BlackBerry devices. I love them too and I know they created the foundation of this company. Our focus today is on finding a way to make this business profitable.
BlackBerry is not a handset-only company. We offer an end-to-end solution and devices are an important part of that equation. That’s why we’re complementing our Devices business with other revenue streams from enterprise services and software, to messaging. We’re also investing in emerging solutions such as Machine to Machine technologies that will help to power the backbone of the Internet of Things.
We will do everything in our power to continue to rebuild this business and deliver devices with the iconic keyboard and other features that you have come to expect from this brand.
Rest assured, we continue to fight. We have not given up and we are not leaving the Devices business."
Blackberry might eventually give up the struggle against the Big guns in the handset market and focus on what they know how to do best. But who's to say what? We will keep our fingers crossed.
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